Pick up that phone!

Pick up that phone!

“The medium is the message.” – Marshall McLuhan

In days to come, 2020 will be referred not only as the COVID pandemic year, but as the Work-From-Home super-spreader. Globally, jobs not requiring our presence at a physical office are running from our homes, with all the pros & cons that this externally imposed statute implies. In this post, I dare to share the simplest yet most underrated productivity tip for these convoluted times, which is (drums rumble) … pick up the phone! Please don´t tell me you don´t have a physical handset; that is not the point. What we are saying is that we need to bear in mind, carved in letters of gold, that a voice call expedites almost any back-office process you can think about. Yes, I am not talking about fixing a meeting (enough we have, don´t we?) or an unproductive status checkpoint, this is about the old-fashioned 1:1 call – just you and the other stakeholder. For heaven´s sake, don´t email if urgent – pick up the phone and call “John”. And if you have not interacted in a time, if deemed appropriate, ask “Mary” about the family & friends – let´s keep a healthy “layer 8” (human) network functioning: times have shifted, but relationships are still (and perhaps) more important than ever.

On a related line of thought, turning on the camera during meetings and calls is mostly a good idea. Not only it conveys humanism, but it forces you to be “there” and to prepare for the meeting or call. This preparation also implies taking an early shower, dressing appropriately, shaving, make-up being the case, etc. Yes, we are physical beings and taking a shower is part of the daily personal boosters routines. If “cameras on” is what is needed for that to happen, so be it.

In conclusion, we should all develop a sixth-sense, just not for seeing dead people, but for detecting “zombie” email threads (“The Walking Mail?”). We are becoming more and more afraid to pick up the phone and call a co-worker, a customer or a supplier. Think about it: why the hesitation? It’s just a business call – talking to a peer or liaison. What is all this anxiety about? What are we afraid of? COVID cannot spread through the lines but apparently we kind of assume so. We are confusing physical social distancing with self-inflicted isolation. This is a bad thing for the industry, for the business, for our relationships, and for ourselves… and the fix is easy: pick up the phone!

Enough said, this is the end of the post. Let me hear any comments, thus, just give me a call :o)

Fernando

Photo by Quino Al on Unsplash

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