TOP 10 Analogies to Project Management
Analogies are one of the cleverest tools to explain and communicate. Analogies transfer knowledge from realm to realm, clarifying the alien & vague through the lens of familiarity & acquaintance. A good analogy is like a “written picture”: worth a thousand additional words. As you can tell from the prior lines, I am a big fan of analogies, metaphors, allegories, and similar idiomatic formulas. Let´s use the tool on a favorite subject of mine which is Project Management. Let´s begin with the worst and run the list top down up to my personal favorites. With no further introductions, I give you the Top 10 Analogies to Project Management, as follows:
10. Stenographer: on the bottom of the list, the comparison of a PM to a stenographer (amanuensis). It is quite a misguided correspondence since stenography accounts only for literal transcription with no value added. In other words, it assumes a laid-back mechanization to Project Management which is the case. Furthermore, modern software platforms already do this automatically. In this sense, this analogy is more of a defamation than a fair comparison – we put it at the list´s basement, thus.
9. Executive Assistant / Tracker: in this second analogy the passive automation is less evident than the previous one, therefore I like it a bit more. Still, it doesn’t transmit the drive that the role demands. Project Management does imply massive tracking efforts (e.g., holding people accountable to deliveries / ETAs, etc.) but there´s much more to it. A PM must proactively make decisions, call to action, drive, plan. This figure does not conveys that fundamental part of the role clearly.
8. Military “Commander”: now on number 8 of the scale the military ranking analogies. The pros to this category of allegories is the fact that they depict discipline, decision-taking and risk management. However, cons are as varied as they are important. Project Management is not actually about fighting an “enemy” nor it supposes the authority degree and top-down command line that military forces proudly exert. Project Management also entails much more of negotiation skills and compromise, among other soft skills.
7. Expeditor: what I like about this one is the fact that emphasizes on the Schedule (formerly Time) Management area of Project Management. In my experience – and as per our modern world needs & trends – time is indeed the key restriction / driver against which projects are mostly driven. In other words, its the ultimate restriction. The downside is that once again, it leaves outside so much there is to the job. The Expeditor metaphor makes it to this position in the ranking, no more.
6. Coordinator: in the very middle of the list, the “Coordinator” term as a reference to a PM. It’s a fair one, I must admit, since it conveys the organizational aspects to the profession, including the need of dealing with multiple stakeholders with different needs and expectations. However, in my opinion the term has a bias to be acknowledged under the hood of the Execution phase of projects, which of course leaves out the Planning part of it – the secret sauce to successful projects.
5. Coach or QB: now on the second half of the list, beginning with the sports-world comparisons. The Coach analogy is nice – it conveys motivation, strategy, decisions, risk management. Quarterbacks are also a nice one – the role is a synonym to leadership, last-minute calls, working against the odds. The flipside to it is similar to the military figure comparisons – it transmits an “us against them” context that is not realistic.
4. Air Traffic Controller / Tower: what I really like about this one is the way it depicts in a very graphic way the Integration part to project management. Departures and arrivals are akin to deliverables and work packages, and the Tower synchronizes everything to perfection, optimizing the total output of the Team. Now to the cons of this one is the fact that air traffic is more like a continuous process that a project (there is no end to it) and the products (deliverables) are basically the same. Thus, the parable is good but indeed not perfect.
3. Router: we are now on the top three! First on the final countdown, the router. A router is a very “smart” piece of equipment. It is network gear that not only forwards information, but it also distributes it to the correct parties through the best path and in the correct format (protocol). It also must manage security aspects to it, timing, and errors. I very much like all that, but then the nature of the object per se – a router is a device – somewhat transmits a robotic picture to the profession that stalls this allegory in its current 3rd spot.
2. Orchestra Director: the Orchestra Director is a lovely way to picture a PM. It denotes the art to it, the subtle adjustments to be made during the Execution (and sometimes, not so subtle ones!) and the trust there should be between the Team. But then, to me, there is again bias in this figure toward the actual interpretation of the melody, that would be, toward the Execution phase of the project. That´s why it didn’t make it to the summit.
1. English to English Translator: I heard this one recently from a dear colleague of mine and it escalated immediately to the very top of my list. In an almost “poetical” way this analogy denotes the essence of Project Management. It succinctly captures the spirit of the profession: reading “between the lines”, chasing the true priorities, requesting clarification time after time, ensuring that actual communication happened (and not the illusion of it, as G. Bernard Shaw warned us). An outstanding allegory by all means – vague, you may argue, but it applies all across the timeline of projects, methodologies and frameworks. One analogy to rule them all!
This is my list, ranked from worst to best. Thinking aloud, perhaps the ultimate analogy would be a mix of some of the above. Perhaps. But then, this is just me – what is your favorite analogy? Did I miss any interesting ones? Share your comments please – feedback is the breeze that refreshes the mind, if yet one more metaphor is allowed in this post.
Cheers,
Fernando
PS: after writing this article, I recalled even other ones, such as a Juggler, managing many different priorities simultaneously, and even “herders”. Thoughts? Shoot!
Photo by Nick Fewings on Unsplash
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